Increase sales conversions with elastic search.
Ecommerce has grown tremendously over the last decade, and is expected to overtake brick-and-mortar shopping in the near future. In this competitive market site owners need to seize any advantage they can – and a powerful site search is one of the easiest ways to gain a competitive edge. Searching has become the predominant method for visitors to find products on ecommerce websites. While site architecture and browsing tools are almost equally important, more and more, consumers are using on-site Magento search to find what they are looking for. But lets face it, Magento search simply doesn’t cut it. So NANO teamed up with Qbox and developed an Elastic search connector for Magento to help improve Ecommerce search and increase sales conversions.
Did you know: Onsite searchers are almost twice as likely to convert as non-searchers in a given visit.
Improvements on Search Results Relevance
1. Category Boost
QBox Elasticsearch (QES) provides products boost within search results when the product’s category name contains terms used within the search criteria.
2. Demote Products based on Category Name
QES allows for less relevant products to be demoted in search results. Often, the native Magento search would return accessories and/or parts products at the top of the results. QES provides an easy way to demote such products by specifying terms contained in the category names the accessories products are in.
3. Demote Products without Images
QES can demote products without images to the bottom of the search results
4. Improved QES search results on configurable products
Configurable products usually consist of simple products with the simple products’ attributes being different. QES covers the following search scenarios:
a) Each simple product can be set to visible or invisible in catalog search. The visibility setting controls if the simple product should be returned in the search or not. However, regardless of the simple product’s visibility in search, the parent (configurable) product is returned in QES search when the parent’s children products attributes meet the search criteria.
5. QES re-indexing decoupled from native Magento Catalog Search, with capabilities to:
a) Launch QES reindexing while using Magento Catalog Search index;
b) Switch between Magento and QES searching on the fly;
c) Use QES search while site content is being re-indexed. This is an important improvement. When Magento “reindex all data” action is triggered, the native Magento search is not available during the process. On an average, 15-20% of visitors using site searches are responsible for up to 35% in sales. With QES re-indexing running, the search still is available, (limited to documents already being re-indexed). As more products are crawled, more results are returned
6. QES indexing allows for multi-selecting of stores to be re-indexed.
Native Magento Catalog Search indexer does not allow for selecting which stores are to be re-indexed (it is “all or nothing” indexing). For clients running several stores, with some of the stores using the same frontend view this could be a significant time saving.
7. QES offers user/password protection when connecting to Qbox repository
Without authentication, potentially anyone who knows the repository url can alter the indexed content causing irrelevant search results (impacting sales)
8. QES offers capabilities to adjust PHP Script timeout and/or memory limit
a) The timeout and memory limit settings are usually set by server administrators on the site global level. It is an important protection for the site’s stability.
The Qbox timeout and memory limit settings control Qbox Elasticsearch re-indexing only, a safe way to increase the limits when the amount of the site content re-indexing requires higher limits
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